Music video

Halfway evaluation

Statment of Intent

Statement of intent

In my video I will use a range of media language and representation in order to create an original, upbeat pop video for the target audience of 16-25. The main focus of my video will be the artist herself with only minimal shot of her and her partner. This aims to appeal to the ABC1 demographic through mixed representation and a wide variety of shots and locations. My main locations I want to incorporate are sophisticated, visually appealing cafes, shops and also a mix of outdoor places which will represent an upper class aesthetic but also everyday places the audience can enjoy.

My video will be optimistic and stylish using mise en scene to create an interesting performance narrative performed by the two actors: the artist herself and her love interest. The main focus is the artist in order to introduce her to the audience with some shots of the two actors to create a subtle romantic story line to attract the target audience.

The aim of the video is to convey a desirable teenage romance and life but also through the portrayal of the down to earth relate-able artist herself. This will also be shown through the actors stylish and modern outfits. The outfits will be mature but plain so not to distract from the videos pink/ white aesthetic. These features will address the target audience by creating a idealistic but also a typical teenagers appearance in today's world what with the power social media has to improve a persons life from reality.

Furthermore the color scheme throughout the video will be bright but pastel colors, with black and whites to create a more mature theme as well. This will also be shown through the artists website page in order to create suitable convergence between the two platforms.

On the website there will be a multiple links which are easy to use and navigate which will allow the audience to find information about the artist. These links will include a home page, tour information, merchandise, an about page, a gallery and of course a wide range of social media to address the different preferences of the audience. The use of social media links is especially important for the target audience as that where most information about the artist will be seen.

I aim to make the website classy but also fun and entertaining, something that really links to the artist and who she is.

NEA Research Task